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HubSpot: What Is Marketing Attribution & How Do You Report on It?
- April 5, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a engaging article:
Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer’s journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they’re using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy? Keep reading, or jump to the section you’re looking for: What is marketing attribution? What is an attribution report? Types of Attribution Models How to Use Marketing Attribution Reports GDPR Considerations Marketing Attribution Best Practices Marketing Attribution Tools
More here: What Is Marketing Attribution & How Do You Report on It?
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