Top Deliverability’s Blog
HubSpot: What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
- December 29, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another engaging write-up:
The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them. What is guerrilla marketing? Guerrilla Marketing Examples to Inspire Your Brand Guerrilla Marketing Tips From Experts What is guerrilla marketing? The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in several professional areas. Of course, marketing at that time looked very different. While guerrilla marketing is still used today, the ever-growing digital landscape is changing what it looks like. Roots of Combat When we hear the term “guerrilla marketing,” it’s hard not
Read more from the original source: What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
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