Top Deliverability’s Blog
HubSpot: What Is Contextual Targeting, in the Context of Ads?
- January 19, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant blog:
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. And with 70% of consumers seeing irrelevant ads from brands at least once a month, it’s no wonder so many are put off by online ads. Contextual targeting is the solution to that problem. Below, let’s review contextual targeting and the difference between contextual and behavioral targeting. We’ll also explore contextual keyword targeting and how to get started with contextual ads. Table of Contents: What is contextual targeting? Contextual Targeting vs. Behavioral Targeting Contextual
Read the original here: What Is Contextual Targeting, in the Context of Ads?
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