HubSpot: What is Brand Salience? [+How Do You Measure It?]

HubSpot just issued a new interesting post:

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: What Brand Salience Is Brand Salience Marketing Increasing Brand Salience Measuring Brand Salience Brand Salience Model If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. If you have low brand salience, then consumers might not

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