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HubSpot: What Is Brand Essence? 5 Examples
- March 23, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a engaging story:
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the brand. At Dyson, it’s efficiency. At Disney, it’s magic. Defining brand essence is essential for building a cohesive brand identity, creating impactful marketing campaigns, and connecting with customers. Considering that over 75% of consumers buy from brands that share the same values, it’s important for companies to signal what matters most to them. Brand essence is just one part of creating a strong, memorable brand, but it sets the stage for every other aspect of your identity. So before you design a logo or craft company values, you have to understand what brand essence is and how to shape a strong essence…
Read the original here: What Is Brand Essence? 5 Examples
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