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HubSpot: What Is Automated List Building Software and Why Your Marketing Team Needs It
- January 26, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new insightful article:
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience. Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that’s quick and easy. What is automated list building? Automated list building is the process of using a tool to help you automatically create lists of audience members, whether buyer prospects or customers. Automated list building software is a type of marketing automation tool that allows you to do this. We’ll review some examples shortly. Benefits of Automated List Building Software Here are some examples of the many benefits that you’ll get…
Read more here: What Is Automated List Building Software and Why Your Marketing Team Needs It
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