Top Deliverability’s Blog
HubSpot: What is an Advertorial? 8 Examples to Help You Write One
- January 17, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a new engaging blogpost:
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing Advertorial vs. Editorial How to Write an Advertorial Advertorial Examples A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. For example, let’s say I’m on the marketing team for a company that offers social media services, and I’m in charge of writing an advertorial. I might write a listicle
Continued here: What is an Advertorial? 8 Examples to Help You Write One
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