Content Types
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1. Consider a co-marketing campaign. Before you create your helpful content offer, consider if there’s any partnerships that you can leverage. Co-marketing provides an opportunity for cross-collaboration on content so that two parties “own” that content and benefit from it. Here are some reasons why co-marketing is a good idea: Sharing resources for the offer’s creation doubles the value of the content and diminishes the cost/effort of its production Promoting to two networks increases the reach of the campaign exponentially Both partners have vested
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. 1. Funny content 49% of consumers say that funny content is the most interesting and memorable. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report, 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and
We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers. However, when done right, a listicle can get both clicks and share helpful insights. These well-written listicles can play an important role in your content strategy. In fact, this post about listicles is primarily a list post itself. Here, we’re going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. What is a listicle? Simply put, a listicle is an article written in list format. Each list item will typically include a few sentences or multiple paragraphs to educate or delight readers. For example, you might read a fun listicle, like “The Top 10 Movies
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best definition of a whitepaper in the context of business and what to do (and not do) as you create one. This article covers: What is a whitepaper? How to write a whitepaper Whitepaper examples What Is a Whitepaper? A whitepaper is a persuasive, authoritative, in-depth report on a specific topic
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing Advertorial vs. Editorial How to Write an Advertorial Advertorial Examples A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. For example, let’s say I’m on the marketing team for a company that offers social media services, and I’m in charge of writing an advertorial. I might write a listicle
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers. Below, I’ll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an…
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But gosh, isn’t the word ‘offer’ so utterly vague and abstract? What the heck is a marketing offer, and what are the qualities of a good one? Because we see so many marketers get tripped up on this concept, let’s discuss exactly what a marketing offer can be, highlight the characteristics of an effective offer, and explain how you can start using them the right way. What an Offer Isn’t Sometimes the best way to explain what something is, is to first identify what it isn’t. Unfortunately, many of the things marketers sometimes consider to be marketing offers aren’t actually offers at all. First, let’s clarify. What marketers should classify as…
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but case studies typically contain quotes by the customer, so it’s not just a marketing advertisement where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project’s results. There are myriad ways to use case studies in your marketing strategy. From featuring them on your website to including them on a sales…