HubSpot: What is AI? What Marketers Need to Know

HubSpot just published another insightful post:

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities. However, if you’re like me and are unfamiliar with AI beyond what you’ve seen in science fiction stories like I, Robot or Black Mirror — you’re probably wondering what AI is and how to use it in marketing. Is AI really what it looks like in the movies? This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. What is artificial intelligence? How does AI work? What are the four types of artificial intelligence? How Marketers Can Use AI The Pros and Cons of AI The Future of AI in Marketing So now you know what AI is, let’s explore how it functions. How does AI work? AI combines large sets

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