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HubSpot: What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
HubSpot just shared a new brilliant post:
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four Ps of marketing and how they’re still relevant in today’s marketing landscape. The four Ps are meant to help marketers consider everything about a product or service when they’re deciding how to market it for their business. Framing your marketing around the four Ps will help you learn what the competition is doing and what customers want from you. How to Use the 4 Ps of Marketing You can use the four Ps to answer questions about the product, price, place, and promotion of your product or service. For example, you can ask yourself: Product:
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