Top Deliverability’s Blog
HubSpot: Using the New “E” in E-E-A-T To Generate Interest in Your Brand
- July 11, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a insightful blogpost:
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive formal training or real-world experience. Authoritativeness: Certification or the ability to be seen as an authority on a given topic. Trust: The overarching element that all the above seek to satisfy. How does E-E-A-T impact SEO and content rankings? Well, it’s not technically a ranking factor but it can affect
Continued here: Using the New “E” in E-E-A-T To Generate Interest in Your Brand
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