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HubSpot: Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
HubSpot just issued another interesting article:
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?” 37% said in-house, 14% said an outside agency while 49% said both. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference. Although there is an argument to be made for both cases, 33% of marketers (both B2B and B2C) surveyed say
Read more from the original source: Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
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