Top Deliverability’s Blog
HubSpot: The Ultimate Guide to Sponsored Content
- September 13, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new brilliant article:
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space. We’ll explain what sponsored content is, give best practices, and provide tips for staying within federal advertising guidelines. Skip to: Sponsored Content Definition Sponsored Content Examples FTC Guidelines Sponsored Content Best Practices This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand. When this is done right, any mention of your brand feels like a natural fit rather than an invasive advertisement. Instead of thinking they just saw an
More here: The Ultimate Guide to Sponsored Content
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