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HubSpot: The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
- December 12, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a engaging blog:
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that stands for “Search Engine Result Pages.” When a user types a query, Google provides a list of websites and other resources, such as videos, documents, and images, that match the user’s search intent. Based on our recent study, 43% of the surveyed individuals perceive achieving a position within the top
More here: The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
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