HubSpot: The Marketer’s Ultimate Guide to Link Bait

HubSpot just issued a new insightful blogpost:

Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of Link Baiting How to Do Link Bait Correctly Whether link baiting is good or bad depends on how it’s executed, along with the intentions behind it. For instance, it can quickly go awry when marketers use deceptive tactics to drive clicks to content that lacks genuine value. For Matt Cutts

Read more here: The Marketer’s Ultimate Guide to Link Bait