Link Building
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site. I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images. The process may sound time-consuming, but there are plenty of link building tools available to help you along quickly and efficiently. Let’s explore some link building tools you should check out. Best Link Building Tools for SEO Mailshake Ahrefs Check My Links Screaming Frog Scrapebox Hunter Semrush Respona BuzzSumo Pitchbox HARO MOZ Link Explorer Majestic Help a B2B Writer Best
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those is how authoritative or trustworthy the provider of that content is. You might think that “authority” is subjective, but Google has one critical way to measure it: backlinks. Why are backlinks important? While there are 200 known Google ranking factors, backlinks are key to Google search. That’s because a link to another website is more than just
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of Link Baiting How to Do Link Bait Correctly Whether link baiting is good or bad depends on how it’s executed, along with the intentions behind it. For instance, it can quickly go awry when marketers use deceptive tactics to drive clicks to content that lacks genuine value. For Matt Cutts
Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines. If you want your website’s pages to rank in search and attract tons of organic traffic, you will undoubtedly need links. Good links are like “votes”, which help search engines identify the best content to show for specific search queries. There’re tons of link building strategies you can try depending on your goals and needs. With some strategies, you can get those important “votes” and increase referral traffic and gain more visibility for your company. At Hunter, we’re constantly improving our link profile and getting more visibility for our brand. We’ve tested tons of link-building strategies, and there’s one that showed us the best results — link building via “best” listicles. In less than three months, we got 96 new links from 54 domains, were mentioned in 33 new product listings, and upgraded…
Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). Given that much of search engine optimization centers around getting lots of good links to and from your website, it’s essential to learn how to make these links work for you. In this article, we discuss what external linking is and why you should do it. We also reveal seven external linking best practices. At the end of this article, you’ll know how to use external linking to help your content appear higher on the search engine results page. When should you link to other sites in SEO? External links are hyperlinks that direct readers to a website other than your own. On the surface, using external links seems counter-intuitive—these links take people away from your website, after all. However, as we shall see later in this…
Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts. However, following bad link building practices could land you in Google “jail” and cost you traffic and sales. Most times, you might even have to bear the extra cost of hiring professionals to help you recover your website. In this post, we’ll cover what bad link building practices are and what to do instead. 1. Buying Links Several sites and services help you buy text links on other sites that pass SEO credit. However, there is also a black market in link buying that is much less formal, more secretive, and less organized. We wouldn’t recommend either one. This is probably the most tempting bad link building strategy because you get…