HubSpot: The Future of Partnerships: Celebrities Working For Major Brands

HubSpot just shared a insightful article:

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, Brady will take on a consultant-type role working with Delta to develop training and team-building materials for employees and support some marketing initiatives. Only time will tell if the ROI is fruitful for Delta, though it makes sense that Brady would be seeking long-term partnerships to keep him busy now

Continued here: The Future of Partnerships: Celebrities Working For Major Brands