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HubSpot: The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
HubSpot just published another insightful blog:
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here’s what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make its content stand out. 44% of the marketers in our survey say multimedia emails get the highest engagement. It makes sense because a variety in media gives consumers more dynamic content to interact with and is more appealing than emails with only text. For example, Society6 sent the below email
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