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HubSpot: Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
- June 5, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another insightful article:
Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt. In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life. Leveraging the Labor Illusion Effect One of the most effective tactics Steve Jobs used to instill confidence in Apple products was to emphasize the amount of work and effort he put into their development. Take his first keynote back at Apple recorded in 1998. He’s been re-hired as interim CEO. While he was away the company started to fail, revenue fell, and profits dwindled.
Read more: Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
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