Psychology

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns. Neuromarketing tells us what colors, pictures, music, or messages resonate the most with audiences. Your team can use this data to identify customers’ ad preferences. Take a deep dive into how neuromarketing works for popular brands. Let’s turn to P&G for a real-world example of neuromarketing at work. In partnership with marketing firm Dentsu Data Labs, P&G designed an experiment to find mobile ads that emotionally resonated with their audience. During testing, the company worked with Sticky, a webcam eye-tracking tool by Tobii Pro, to measure engagement of on-the-go users. What they found was intriguing — the time spent

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our guide on logical fallacies will help you build better arguments and identify logical missteps. Jump to: What a logical fallacy is Formal vs. informal fallacies Straw man fallacy Correlation/causation fallacy Ad hominem fallacy What is a logical fallacy? Logical fallacies are deceptive or false arguments that may seem stronger than they actually are due to psychological persuasion, but are proven wrong with reasoning and further examination. These mistakes in reasoning typically consist of an argument and a premise that does not support the conclusion. There are two types of fallacies: formal and informal. Formal: Formal fallacies are arguments that have invalid structure, form, or context errors. Informal: Informal fallacies are

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard — while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. These insights are invaluable for personal and professional growth. When you’ve got some downtime and want to explore aspects of who you are, why you make certain decisions, who you work well with, or get some guidance on potential career paths, take a look at the best free online personality tests we’ve compiled.  Free Myers-Brigg Personality Tests Myers-Briggs is a widely respected and popular personality assessment tool — first used in the 1940s, the test was developed by Katharine Cook Briggs and her daughter, Isabel Briggs Myers. Initially inspired by Jung’s…