HubSpot: Should your brand be on Threads? What to Consider Before Signing Up

HubSpot just posted a engaging blogpost:

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta’s newest property may have you wondering, “Should my business use Threads?” Social media apps come and go, plus time is precious in the marketing world, so you’re probably hesitant to try expanding your brand on such a new platform. Here are some benefits and concerns surrounding Threads to provide clarity and help you make the decision that best aligns with your business. Pros & Cons of Instagram’s Threads There are benefits to having a Threads account for your business. However, the platform is still very new and has some drawbacks. Pros of Threads Instant Following Since Threads connects to your Instagram account, your followers from Instagram are transferred to Threads — so

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