HubSpot: Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers

HubSpot just released a insightful write-up:

Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards. Now imagine watching YouTube without ads. For some people, this is a reality. With YouTube Adblock, viewers can block ads from appearing in videos and on the webpage. This begs the question: should video marketers worry about ad blocking? Let’s learn more about YouTube Adblock, if consumers actually use it, and tips from real video marketers on how to get around them. Ad blockers may feel like a marketer’s worst nightmare. But there is power in understanding why people use them. Here are some quick stats: 48% of ad blocker users felt there were too many ads online. And 47% of users found these ads annoying or irrelevant. Think of your own experience — have you ever been bombarded with pop-up ads while reading an article? Or watched a video ad that…

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