Top Deliverability’s Blog
HubSpot: Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
- October 14, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another engaging blog:
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. The question is, do pop-up form work? We’ll cover that and more below. What is a pop-up form? Pop-Up Triggers Do pop-up forms work? Tips for Crafting High-Converting Pop-Ups What is a pop-up form? A pop-up form is a window that appears while a user browses a website. It can be triggered by a number of actions, including interactions with an element on the page, scrolling, and inactivity. Pop-ups have become so prevalent that back in 2016, Google weighed in to announce it would start penalizing websites
More here: Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
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