HubSpot: Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

HubSpot just released another brilliant blog:

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media. That’s where referral traffic comes in. So, what is referral traffic, and how can you use it to generate more leads? Today, we’ll walk you through everything you need to know — why it’s important and seven steps you can take to improve yours. What is referral traffic? Why is referral traffic important? 7 Steps to Generate More Referral Traffic 1. Publish Your Website To Online Directories 2. Get Published On Review Websites 3. Publish Guest Blog Posts 4. Leverage Social Media 5. Comment On

Read more here: Referral Traffic: 7 Ways to Drive It (And Get More Leads!)