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HubSpot: Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
- January 22, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another interesting story:
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment’s notice. But have no fear – here, I’ve rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let’s dive in. 1. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you’ve always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Among marketers who leverage influencer marketing, nearly half (47%)
Read more here: Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
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