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HubSpot: PPC Keyword Research: The Complete Guide
- December 21, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a insightful blog:
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile. In this post, I’ll walk you through everything you need to know about PPC keyword research — from why it matters to how to begin researching and beyond. Table of Contents What is PPC keyword research? Why does PPC keyword research matter? How to Research PPC Keywords Best PPC Keyword Research Tools What is PPC keyword research? PPC keyword research refers to the process of
Read more here: PPC Keyword Research: The Complete Guide
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