HubSpot: Persuasive Advertising: What It Is & How to Do It [+Examples]

HubSpot just posted another engaging blogpost:

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes. These ads were not only compelling, but they were also incredibly influential. As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Before we discuss how to refine your persuasive advertising strategy, let’s review what it is. Below, we’ll examine key persuasive advertising techniques you can use in your advertisements, examples you can reference if you ever need some inspiration and informative advertisement examples that are surprisingly just as compelling as the persuasive advertising examples. 1. The Carrot and…

Continued here: Persuasive Advertising: What It Is & How to Do It [+Examples]