HubSpot: Personalization is Changing Marketing, Here’s What To Expect

HubSpot just shared a new interesting blog:

Want to capture more conversions and engage more leads? You’ll want to get personal. But how can marketers make this personalized approach work for their brands?According to The State of Personalization Report 2021 by Twilio, businesses are struggling to make the best use of this new paradigm: While 85% of companies believe they’re offering personalized experiences, just 60% of consumers agree. To help your brand bridge the gap, we’ve analyzed the report to discover just how personalization is changing marketing — and what it means for your business. 60 Ways Personalization is Changing Marketing Customization is not personalization. Customization is explicit, while personalization is implicit. There is a growing willingness among consumers to trade information for a personalized experience. IP recognition software will provide an experience that is dynamically constructed for individual users. You can achieve intent-driven personalization by understanding what people engage with on your site. Never forget that…

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