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HubSpot: Online Advertising: All You Need to Know in 2023
HubSpot just posted a new brilliant write-up:
There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done right, delivers outstanding results. On the other hand, if you’re not careful, it can feel like flushing your $$ down the digital drain. And it’s even more important today, considering the ever-evolving online advertising landscape, all thanks to new platforms, ad types, and targeting capabilities popping up all the time. To help you out, we’ve put together this comprehensive online advertising guide for business. Throughout this post, we’ve covered everything you need to know about online advertising. If you’re only interested in learning about a certain type of online advertising, you can use the table
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