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HubSpot: Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
- July 10, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a new insightful post:
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, “The same marketing tactics that persuade millennials also work on Gen Z,” was a true or false statement. And if you think consumers — the people who are being marketed
Read more from the original source: Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
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