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HubSpot: Marketing Techniques: What to Try in 2023
HubSpot just posted another interesting post:
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many techniques at your disposal. To help you learn about the most effective marketing techniques around today, we’ve rounded up the best ones to add to your digital marketing toolbox. Table of Contents Best Marketing Techniques Branding and Awareness Techniques Audience Engagement Techniques Techniques for Driving Traffic Conversion and Nurturing Techniques Branding and Awareness Techniques 1. Brand Storytelling Purpose: Capture Attention In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Put differently, the human brain is programmed to crave, seek out, and respond to well-crafted narratives — and that’ll never change.
More here: Marketing Techniques: What to Try in 2023
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