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HubSpot: Marketing Reporting Examples: How to Build and Analyze Marketing Reports
HubSpot just published a new engaging blogpost:
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel, a marketing report helps me further explore my findings and properly analyze the data to make the best decisions I can for my team and company. Marketing reports aren‘t just vital for my work, they’re key to any marketer looking to do what‘s right for their organization. In this article, we’ll explore what a marketing report is and how to build one, and we’ll spotlight some examples. Marketing Reporting Marketing Reporting Examples How to Create a Marketing Report Create Your Marketing Report Today Marketing reports vary depending on what data you’re reviewing and the purpose of each
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