HubSpot: Marketing for Startups: A Three-Step Guide to Creating Your Strategy

HubSpot just shared a new brilliant story:

Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are. In this three-step guide, we’ll cover the essential components for creating asuccessful marketing strategy and help your startup grow faster by capturing the attention of the right people: ideal customers. Messaging, Buyer Personas, and Positioning Before you start thinking about marketing tactics, you need to build a solid foundation for your brand and messaging. This is a step many startups skip, which, along with a lack of user research and market demand, can be a reason nine out of ten startups fail. After ensuring there’s demand for your product, get clear on these fundamental questions before planning your marketing strategy: Who are you helping? Before you start marketing your product, you need to define your…

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