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HubSpot: Lifecycle Marketing: The Complete Guide
HubSpot just shared another insightful story:
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand. Different from the buyer’s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates. But what does that look like for your company? In this guide, we’ll cover: What is lifecycle marketing? The stages of lifecycle marketing Creating a lifecycle marketing strategy Lifecycle marketing campaigns Lifecycle email marketing Let’s jump in. A lifecycle can be short or long. Companies like Nespresso or Whole Foods Market have
Read more here: Lifecycle Marketing: The Complete Guide
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