HubSpot: Is Threads losing steam? [New Research]

HubSpot just shared another brilliant write-up:

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month post-launch. While U.S. users once spent 21 minutes on the app per day, it dropped to three minutes by August 7th. What’s more, the user base fell by more than half since launch. Image Source This data does show that Threads’ initial surge has certainly died down. Consumer perspective is

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