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HubSpot: Influencer-Founded Food and Beverage Brands: Are They Good Business?
- December 12, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new brilliant post:
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers? So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales Feastables raked in $10m in chocolate bar sales within a few months Chamberlain Coffee makes ~$6m annually, and recently raised $7m The D’Amelio family raised $5m to foray into snacks Why Influencers Flock to the Food and Beverage Industry For starters, it’s lucrative. Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. Plus, the entry
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