Top Deliverability’s Blog
HubSpot: How to Write a Case Study: Bookmarkable Guide & Template
- April 29, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another insightful story:
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers. Below, I’ll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an…
More here: How to Write a Case Study: Bookmarkable Guide & Template
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