HubSpot: How to Use Facebook Live: The Ultimate Guide

HubSpot just released a brilliant article:

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live. In this post, we’ll walk through: How to broadcast on Facebook Live via your mobile device How to go live on Facebook from a desktop How to analyze your live video’s performance Tips and tricks for getting the most out of the platform Facebook Live is a feature of Facebook that lets users livestream directly to…

Continued here: How to Use Facebook Live: The Ultimate Guide