HubSpot: How to Sync Data Between CRM and Marketing Apps

HubSpot just posted a new insightful write-up:

Which apps are you using to power your marketing operations? Most teams collect and use data in their CRM as well as several marketing apps, such as an email marketing tool and automation software. These apps enable you to streamline operations, bring in more leads, and carry out effective marketing campaigns. However, do they work together and exchange data about your marketing leads and customers, or do they operate in silos? If you take away one thing from this post, make it this: Your marketing apps are strong independently, but they’re most powerful together. As a marketer, the most impactful sync to set up is betweenyour CRM and marketing apps. This sync has the potential to enrich data in your marketing platforms, amplify possibilities for segmented and personalized communication, and boosts performance. It also sets you up foralignment with sales. Fortunately, it’s never been easier to connect your CRM with…

Continued here: How to Sync Data Between CRM and Marketing Apps