HubSpot: How to Market an Ebook: 21 Ways to Promote Your Content Offers

HubSpot just shared a interesting article:

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1. Consider a co-marketing campaign. Before you create your helpful content offer, consider if there’s any partnerships that you can leverage. Co-marketing provides an opportunity for cross-collaboration on content so that two parties “own” that content and benefit from it. Here are some reasons why co-marketing is a good idea: Sharing resources for the offer’s creation doubles the value of the content and diminishes the cost/effort of its production Promoting to two networks increases the reach of the campaign exponentially Both partners have vested

More here: How to Market an Ebook: 21 Ways to Promote Your Content Offers