HubSpot: How to Find SERP Feature Opportunities [+ Free Tools]

HubSpot just issued a engaging write-up:

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming ever-present, understanding how they work and how to maximize them has never been more essential. In this article, you’ll learn how to find SERP feature opportunities. You’ll also get real-life examples and advice from SEO pros. Table of Contents What does SERP mean anyway? How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? SERP stands for Search Engine Results Page. It’s the page that search engines, like Google or Bing, display after a user queries

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