Top Deliverability’s Blog
HubSpot: How to Develop Brand Architecture
- January 26, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published another brilliant post:
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits your business, this post will share the various brand architecture models, highlight real-life examples, and provide steps to choose the best structure for your company. What is brand architecture? Brand architecture is the organizational framework a company uses to structure its brands, sub-brands, and products or services. The framework helps…
Read more: How to Develop Brand Architecture
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