Top Deliverability’s Blog
HubSpot: How to Determine Your A/B Testing Sample Size & Time Frame
- November 2, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a insightful post:
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. But … that’s pretty much it. I wasn’t sure how big was “big enough” for sample sizes and how long was “long enough” for test durations — and Googling it gave me a variety of answers my college statistics courses definitely didn’t prepare me for. Turns out I wasn’t alone: Those are two of the most common A/B testing questions we get from customers. And the reason the typical answers from
Continued here: How to Determine Your A/B Testing Sample Size & Time Frame
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