HubSpot: How to Create an SEO Report — The Complete Guide

HubSpot just issued a new insightful article:

Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. In this post, you’ll learn the ins and outs of making your own. Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report?

Continued here: How to Create an SEO Report — The Complete Guide