HubSpot: How to Create a Segment in Google Analytics

HubSpot just shared a new interesting blog:

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities. Table of Contents What is segmentation in Google Analytics? How to Create Segments in Google Analytics How to Build Custom Segments in Google Analytics How to Import Segments in Google Analytics from the Analytics Solutions Gallery There are three ways to segment data in Google Analytics. You can apply “system segments” which are pre-defined segments available across all Google Analytics accounts. You can build custom segments that allow you to group and analyze your data for your specific use-cases. You can import a segment “template” from the Analytics Solutions Gallery. The method you choose will depend on your

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