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HubSpot: How to Add Google, iCloud, and Outlook Contacts to Email Marketing Apps
HubSpot just published a interesting write-up:
Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage. However, when it comes to making sure they play nicely with your other business apps… it’s not always simple. Let’s say you collect contacts in Outlook, but want to move subscribed customers into Mailchimp, and send them your weekly newsletter. To solve this in the past, you might have manually exported and imported CSV files between your apps before sending each email. But that can be a real headache. There’s a much better solution, and it involveszero manual updates and spreadsheets: integrating your contact apps and email marketing tool with a native integration solution. This is the most effective and straightforward way to keep your email marketing…
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