Top Deliverability’s Blog
HubSpot: How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
- May 9, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a brilliant post:
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don’t really think there’s a place for brands or marketing on them just yet. So, why are we discussing them now? At this point, we’ve continued to watch as multiple apps that encourage minimal filtering, authenticity, and unedited content go viral with an influx of Gen Z users.…
More here: How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
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