Top Deliverability’s Blog
HubSpot: How Performance Marketing Works [+ 6 Tools You Can Use]
- June 14, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting blogpost:
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how to create a performance marketing strategy, and the tools you can use to implement one. Table of Contents What is performance marketing? How Performance Marketing Works How To Create a Performance Marketing Strategy How do you measure performance marketing? Top Performance Marketing Software Top Performance Marketing Verticals What is performance marketing? Performance marketing is a digital marketing strategy driven by results, where advertisers (like a brand or business) only pay once a goal is met, which can be anything from making a purchase to filling out a form on a landing page. With a traditional
More here: How Performance Marketing Works [+ 6 Tools You Can Use]
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