Top Deliverability’s Blog
HubSpot: How Does the TikTok Algorithm Work In 2022?
- April 11, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting write-up:
As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged. Here’s what brands need to know about TikTok’s algorithm and the unique path to purchase on the app. Image Source TikTok is revamping the outdated linear sales process and is focusing on driving growth at scale. The smoother and more seamless customer experience from their unique path to purchase is described as an “infinite loop.” Rather than a sales funnel with a defined start and endpoint, TikTok users enter, exit, and re-enter the buyer’s journey at the stage that best matches their needs and wants. TikTok’s…
Read the original here: How Does the TikTok Algorithm Work In 2022?
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