HubSpot: How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch]

HubSpot just posted a brilliant blog:

After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers. As an advertiser, you might want to learn more about growing online purchasing behaviors – and how you can leverage them in 2022. Below, we’ll highlight what we learned from polling 300+ consumers after this Black Friday. Then, we’ll present a few consumer behavior predictions you’ll need to know about when determining your 2022 Black Friday ad strategy. What We Learned About Black Friday Shoppers in 2021 To help marketers discover more about the consumer behaviors behind Black Friday’s 2021 results, I surveyed a pool of more than 300 people using Lucid Software. The goal was to learn what led them to engage with or purchase products in Black Friday ads. Here’s what we learned from our results. 1.…

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